Are looks really important? This powerful TED talk by Cameron Russel will break the myth. It is a must watch !
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Are Loyalty Programs viable ?
What exactly is loyalty? Can it be described as a habit of using the same products or services over and over again? But is it exactly a habit? For instance, consider the example of Samsung mobiles- at one point of time, no one felt it can ever match giants like Nokia, however today it is compared with the likes of […]
The Pissed Off Customer ! Oh God !!
Never mind the fact whether the customer is King or not. But a pissed off customer can nevertheless ruin your entire day or your company if he wishes so. Having an ombudsman for every single industry doesn’t help either. Particularly when your customer has read those one page ads in paper or even worse, saw a poster at […]