[Video] Looks aren’t everything – Cameron Russell

Sounds a lot like the axe effect doesn’t it??? Well, they are similar in a lot of ways… the axe effect campaign did its job of bringing more and more young males (its target group) to the brand by showing them what they wanted to see, exactly same as what the discount effect would do to a business. Lets first […]

We are all different- and bring a different set of skills, experiences and world-views to the workplace. Organizations across the globe are now recognizing the potential leverages as well as land mines such diversity can bring into the office. More so, because in the twenty-first century globalized world of today workplace diversity is more conspicuous than ever before. Lack of diversity best practices is […]