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Snapdeal’s “Dil ki Deal” campaign
Snapdeal has made a really smart move by bringing in Aamir Khan for its Dil ki Deal campaign. The choice of the celebrity for this campaign seems to be spot on, considering Mr. Khan is widely respected and does not endorse too many brands. Snapdeal has also displayed considerable business acumen by adopting a wait and watch approach with respect to […]
The strategy behind successful startups
Every business in the world was a start-up once. GE was not a conglomerate at its inception, it grew to become one over time. However, ever since the internet has become a way of life for us, the word start-up has created such a buzz that an entire tread of management has been dedicated to it.TV channels are making money […]