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Branding a country
Branding has been around us for a long time: Branding the companies,branding the products ,personal branding (living brands like Richard Branson,Amitabh Bachachan ),and now Country Branding. In the wake of globalization, the world has become a supermarket and countries are neatly arranged in a shelf for the passerby global passengers. They are using different strategies to promote Travel, to bring in Investments and to improve Exports. […]

Why is KFC losing money? Is it safe?
Kentucky Fried Chicken or KFC brings a glow to any chicken lover’s face. The restaurant chain had its humble beginnings during the great depression when Harland Sanders started selling fried chicken at his restaurant in Kentucky. He was quick to realise the potential of franchising in this business and the first franchisee outlet was started in the early 1950s. The […]