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Colonial Mentality: Where lies the end?
“The worst thing that colonialism did was to cloud our views of our past” – Barack Obama After the Second World War, there came a time in which various European colonies of the world were granted independence. Yes, they were granted independence, but were they granted complete freedom? Even after receiving independence, European is still present and influential in the […]
Marketing – A historical perspective and evolution with time !
Marketing is the social and organizational process through which individuals and groups obtain what they need and want by creating, communicating and freely exchanging products of value with each other. People define marketing in different ways based on their perceptions. It has evolved over time and has profoundly developed in terms of the thinking, the ideologies and the mindsets […]