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ACHHE DIN AANE WAALE HAIN : A look into rural India in 2040
It was a hot summer afternoon. My mom picked up the nutmegs from the floor. “What’s the red stuff, shall I throw it?”, I asked. She said, “No, we sell that by the kilo too!”. In the small town of Pala in Kerala, people like my mother sell nutmegs for a Rupee each, the red layer between the nut and […]
PR set to cannibalize advertising industry?
Keeping aside the matter of advertorials, have you ever found a newspaper article speaking slightly on a positive tone about a brand? Have you ever found a corporate interview on a news channel, where the spokesperson of a firm uses the show as a vehicle to promote his brands? Have you ever thought what marketing communication strategies are used by […]

























