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Runners-up : IMM Case Challenge 1 Solution by Ambati Avinash and V Nanda Kishore
The main cities competing for the test marketing are Mumbai, Hyderabad and Bangalore. But we consider HYDERABAD must be the test market because it can represent the whole Indian market. Bangalore and Mumbai might not represent the whole country because of their extreme and deviant kind of people living in those cities. Hyderabad has an even distribution of income level […]
Optimizing Digital Customer Experience through Digital Marketing
At present time if any company doesn’t have its website up to date or it is not engaging itself in Search Engine Optimization, any Search Engine Marketing strategy or Content Marketing then it may lack behind in this pace to reach to consumer’s mind. As many companies are buying into the hype of various buzz words whatever they see on […]