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Analysis of FMCG Sector
FMCG OVERVIEW -Fast Moving Consumer Goods (FMCG) goods, popularly named as consumer packaged goods, play a vital role as a necessity and as an inelastic product. Rural India accounts for 70% of India’s population, 56% of National Income, 64% of total expenditure and one third of the total savings. The Indian FMCG sector is the fourth largest sector the economy with a […]
Marketing to the Bottom of the Pyramid
The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no access to global markets and thus, have to pay more for goods and services. Big companies don’t see them as viable markets. In fact, this group represents the biggest market opportunity in the world if companies can offer affordable products and […]

























