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UTOPIA – Rhythm of Nations @ SIBM Bengaluru
Utopia is hosted by the International Relations Committee (IRC) of Symbiosis Institute of Business Management (SIBM), Bengaluru. It is one of the largest student events organized in the college. It encourages cultural relationships between Symbiosis and other international universities. The event coincides with the birthday of our beloved Dr. S.B. Majumdar, founder of Symbiosis Society. The concept of Symbiosis and […]
Surrogate Advertising-Ethical or not?
When I was younger, I always wondered what’s the logic behind the ‘Bagpiper Soda’ advertisement done by Akshay Kumar or Ajay Devgan with the punch line-‘khoob jamega rang.. jab milenge teen yaar.. aap, mei aur bagpiper’. But now I understand why such ads are made. This is what is Surrogate Advertising; “a form of advertising which is used to promote […]