You might like reading:
Cadbury needs a Subh Aarambh !
Introduction: Cadbury India Ltd., a part of Mondelez International, operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. In India, […]
IMM Case Challenge 1: Baby Pro
The company Newvo Pvt. Ltd. wants to launch a baby care ayurvedic shampoo in the market. Mr. Ratan Shah, who has been running the company for past 28 years with his brothers Kanan Shah and Arvind Shah, first wants to launch it in test market before a country wide launch. In a meeting with his marketing team, he has been […]