These days a lot of emphasis is being laid on Corporate Social Responsibilities (CSR). Moreover if you are in export sector, having a CSR program in your facility becomes the need of the hour to get orders from foreign buyers. But how ethical is spending on CSR ?
 
Let’s first understand a few basic things- when a company starts its operations, it generates employment, thereby providing sustainability to the families of its employees, besides also creating thousands of other indirect job opportunities. Isn’t it enough CSR already ? 

You might argue that running a school or a hospital near the industry should be considered as CSR. Yes, but if you are charging fees for the school or the hospital, is it really CSR? Alright, now you might say- well you already earn enough and can afford to do it for free. But are you not getting anything in return? You are building your credibility in the market and loyalty among your employees. Real social responsibility does not need anything in return nor does it require you to promote it in your website as “Our CSR initiatives”. When you do so, it is not really CSR.

But how ethical is CSR with no benefits? Absolutely unethical. You are managing the shareholder’s money- and if you cant earn it for him, you are causing a loss to his wealth! But yes ISR is always welcome- Individual Social Responsibility- If you are really inclined towards society, spend it from your own wallet and don’t think about the shareholder’s money !
Tags:

You might like reading:

Study on the Oral Care industry in India

Most of us, after getting up in the morning, have been consciously or unconsciously reaching out for a tooth brush and a tube of toothpaste for many years now. Brushing is so much a part of our daily set of activities that it can now be considered a habit. It’s this habit that gives rise to the global oral care […]

0 comments

The shift from ‘acquisition’ to ‘retention’ – Marketing 2020

The Needs and wants of the consumers and satisfaction of those needs and wants are two extreme ends of the whole chain. There is a big gap between both the ends. Marketing help in bridging the gap between the two. Marketing is basically assessing the overt and latent requirements of the consumers and creates customer delight through fulfilling the market […]

1 comment
0 0 votes
Article Rating
Subscribe
Notify of
0 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments
Follow us

©2010-2023 IdeasMakeMarket.com |Contact Us | T&C | Privacy Policy

 

Log in with your credentials

or    

Forgot your details?

Create Account