
You might argue that running a school or a hospital near the industry should be considered as CSR. Yes, but if you are charging fees for the school or the hospital, is it really CSR? Alright, now you might say- well you already earn enough and can afford to do it for free. But are you not getting anything in return? You are building your credibility in the market and loyalty among your employees. Real social responsibility does not need anything in return nor does it require you to promote it in your website as “Our CSR initiatives”. When you do so, it is not really CSR.
You might like reading:
Study on the Oral Care industry in India
Most of us, after getting up in the morning, have been consciously or unconsciously reaching out for a tooth brush and a tube of toothpaste for many years now. Brushing is so much a part of our daily set of activities that it can now be considered a habit. It’s this habit that gives rise to the global oral care […]
The shift from ‘acquisition’ to ‘retention’ – Marketing 2020
The Needs and wants of the consumers and satisfaction of those needs and wants are two extreme ends of the whole chain. There is a big gap between both the ends. Marketing help in bridging the gap between the two. Marketing is basically assessing the overt and latent requirements of the consumers and creates customer delight through fulfilling the market […]

























