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IMM Case Challenge 2: The Retailer’s Dilemma !
“I am not too sure if we can continue with it further in similar way”, said Anand Bakshi to his store manager Vivek. “This is 6th straight month of loss for us from this store”. It was already more than 2.5 hours of their meeting. And yet no conclusion. Vivek left in despair. He knew situation was critical. They had […]
Booming businesses for season 2012 – an analysis !
Innovation is the key when it comes to increasing your market share in this highly competitive market, especially when competitors are already on their heels or roping in a totally new market with the introduction of a new idea/product. Here comes a list of areas which 2012 will definitely see booming at a stupendously high rate: 1.Online Shopping: The steep […]