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Rendezvous with Gaurav Mehrotra, Author and MBA from NMIMS, Mumbai
We caught up with Gaurav Mehrotra, MBA from NMIMS Mumbai (2013-15 Batch ). He has recently authored his first novel and was kind enough to share his insights with us on MBA, life and the road ahead ! 1. Hello Gaurav, warm welcome to IdeasMakeMarket.com. Tell us something about your journey so far. Thank you for having me here on IdeasMakeMarket. I would […]
Don’t smoke ads – why they do not work ?
“Cigarette smoking is injurious to health”- The tag line is quite common on any cigarette pack being sold in India. To add to it, the packet also bears an image that should scare most smokers. However, the question is has it actually succeeded? Incidentally India remains the second largest producer of tobacco in the world, accounting for nearly 8.5% of […]