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SMGULP- a paradigmatic cooperative womens enterprise
Shri Mahila Griha Udyog Lijjat Papad(SMGULP), popularly known as Lijjat was founded in 1959 in an obscure bylane of girgaum by a group of seven women with a seed capital of Rs 80 borrowed from various sources. The success story of this modest cooperative is astounding considering it had a turnover of around Rs. 6.50 billion in 2010, provides employment […]
The knock- out
Well the knock- out punch for any product comes from none other than the knock off.(sounds rhyming right!). Well he is undoubtedly the villain in your product lifecycle curve and is responsible for your maximum sales loss. But incredibly the knock offs display certain characteristics common to all sectors: 1. Your ex-vendor: You were the one who outsourced your product to him to make […]