Star Sports is back this time with festival of Holi linked with the India vs West Indies Match ! Will the Pakistani fan get his mauka this time? This #wontgiveitback advertising campaign is just getting better !
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Pan IIM Alumni Meet 2015 – Delhi
“When the going gets tough, the tough gets going”, has been rightly said for start-up theme base Pan IIM Alumni Meet 2015 at Delhi on July 26 at Taj Vivanta. We were given a warm welcome by Mr. Saif Khan, the chief facilitator for the event, who made the entire show go on with tremendous enthusiasm. The event was completely […]
PR set to cannibalize advertising industry?
Keeping aside the matter of advertorials, have you ever found a newspaper article speaking slightly on a positive tone about a brand? Have you ever found a corporate interview on a news channel, where the spokesperson of a firm uses the show as a vehicle to promote his brands? Have you ever thought what marketing communication strategies are used by […]
