Star Sports is back this time with festival of Holi linked with the India vs West Indies Match ! Will the Pakistani fan get his mauka this time? This #wontgiveitback advertising campaign is just getting better !
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Marketing to the Bottom of the Pyramid
The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no access to global markets and thus, have to pay more for goods and services. Big companies don’t see them as viable markets. In fact, this group represents the biggest market opportunity in the world if companies can offer affordable products and […]
A currency that can replace dollar as reserve currency
A few months back, some businessmen launched world’s first gold ATM in London. You put in your credit card and the machine will give you the real gold. The current global economic scenario has become increasingly interesting with the gold rising and the euro and the dollar falling apart. The point here to be noted is, the dollar is in […]
