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Coffee Industry and Starbucks
Coffee was the second most traded commodity after oil. They were basically two types of coffee: basic and specialty coffee. Specialty coffee was the highest grade coffee available. In the 1960s and 1970s per person consumption of coffee was 2-3 cups which declined to 1.7 cups per person in 1996 in United States. Before the advent of Starbucks, coffee was […]
Opinion: Why Start-ups fail ?
Avinash is mechanical engineer from IIT Bombay. After completing his graduation, he opted out of placements and started his own web-analytics firm with an initial capital of INR 10 Lacs. Though he started his enterprise solution with great vigour, he failed to attract any significant client. Ten months later, he decided to close his business. He is presently undecided about […]


























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