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TEDxNMIMSBangalore 2014 : Power is You
TEDxNMIMSBangalore 2014: On 1st March, 2014 TEDxNMIMSBangalore went even bigger. Taking Power as the attribute which has the ability to control environment, including the behaviour of other entities, the theme chosen was ‘Power is You’. The theme aimed to encompass the multiple dimensions, multiple connotations and multiple contexts that ‘power’ can assume. When we say power is you, we mean […]
Advertising in the new world: The 5 best emotions to address!
Ever wondered why certain ads like those of Cadbury Dairy Milk (the oldest ad), Liril (the one featuring Preity Zinta), Asian Paints (one featuring a soldier) and others cling to our memory more than others? Well, a statement that it is because they address emotions more than other advertisements isn’t the complete answer. On going a few layers deep, you’ll […]
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