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Analysing the MINI- Not Normal campaign !
Not so long ago, MINI asked itself two important questions: -Who Are Our Customers? -And What Are We To Them? The answer lies in the high degree of correlation between both of them. Ever since MINI was conceived, it was different. A wild flower among shrubs, a peacock among pigeons, it has always stood out. And so has […]
How 2011 defined the changing face of leadership
The year 2011 can be summed up in what Wael Ghonim said –“It’s a mistake of every one of them in power who doesn’t want to let go for it”. 2011 was a tumultuous year. It was difficult to imagine an octogenarian lead the thought process of the common Indian man towards socio-political reforms or a 30 something Google employee […]