Promotional items do not have to cost a fortune to be impactful on your marketing efforts. Choose branded promotional items based on your client preferences and the industry you work in. For example, promotional key chains and lanyards work well for any market, while printed mouse pads may work better for those in the technology field. Consider the space you will need to store promotional items and the ease in distributing them, before ordering in bulk from a promotional products company. Check for specials like free shipping or buy one get one free deals from reputable promotional products company.
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Developing New markets in the Base of the Pyramid
All Businesses exist to generate profit for the organization by creating values for its customers. C.K. Prahalad in his article titled “The fortune at the bottom of the pyramid” brought out the importance of unattended segments comprising of low income group in business pyramid and wrote that “Low income markets present phenomenal opportunities for the wealthiest companies not only by seeking […]
How to Use Traditional & Folk Art to Make Indian Rural Consumers Sit Up & Take Notice
Engaging customer interest in the rural market also involves appealing to them through media that they can easily identify and associate with. India has a veritable treasure trove of traditional art forms that can be used to advertise products and services in the rural market while giving the advertising campaign a desi touch. The best part about using folk art and […]