Employer Branding – Is it effective?

Research shows that companies that preserve a fascinating employment brand have a critical head start when it comes to appealing talent. Corporations with a strong employment brand attract at least 3.5 times more applications per job placement than do other companies in the same business.

Definition
Employer branding refers to the positioning of a company as a top class employer. The chief purpose of employer branding is to enhance the perception as an employer – with the aim of appealing the right employees to the corporation.

Role of the employer
Employer value proposition is often based on customer insights, brand values, a value proposition as well as a brand potential. In order to target potential and existing employees, it is vital to translate the brand positioning into an employer value proposition and understand the values from the employer’s viewpoint or perceptions. A clear brand positioning delivers the central basis for making a voice as an employer. Aligning communication and activities once a shared basic sympathetic has been defined, the application process develops very significant. Many cases show that employing ads or employer movements are simply not sufficient. It is important to create a consistent overall image – from the positioning and communication to the definition of processes, constructions and offerings.

One conclusive factor for success in applying employer branding is a close working relationship between Human Resources and Marketing. Companies need to define stages and forums to allow these sections to communicate frequently with each other and ensure that these performs are well established within the company.

A shared sympathetic and solid establishment of the brand in the organization are significant factors for success. Increase the value of brand with a clear positioning on the job marketplace. At Inter-brand, we know that employer branding not only improves the image of the company, but also plays an important role in unceasingly increasing the value of the brand and its influence to the company’s success. At the same time, employer branding emphasizes an organization’s commitment to its brand and supports the focus, participation and investments in brand development.

Employers Need
Corporations can’t afford to fade into the contextual if they want to invite quality talent, they have to stand out in a way that gets job searchers attention and makes them an eye-catching place to work. Employment brand tactic is a long-term effort that infuses every aspect of the employee lifespan, including recruitment, onboarding, holding and appointment. The most important guiding principle is that companies “must deliver what they promise”.

Steadiness between words and actions goes a long way near building a positive awareness among both job seekers and employees. Just as businesses invest in their customer or business-to-business brands, they should also invest in a difficult, ongoing process to build their employment brand.

Why Employer Branding
In order to entice and retain top talent, your company must make a concentrated effort to ensure you stand for something expressive as an employer, that latent job seekers and employees know what that “something” is, and that you interconnect it through your employer branding message.

How the Employer Branding is done- The basis of any successful branding campaign is trustworthy data. It is easy to generate a good-looking brand message, but without a considerate of who your target audience is and what they value in an employer, who are you really appealing? Your message, after all, is a capacity to current and future employees about what it means to work for your corporation. Deteriorating to deliver on that promise can cost you big by leading to low confidence, lost output, high turnover and significant costs accompanying with time-to-recruitment.

Understanding employee as a client
To help management teams better understand who they should be recruited, we define the common qualities of the top 10% of their staff and/or pinpoint common qualities of their most affianced employees. This simple workout is often the first step in serving a firm identify their employment brand. It exposes a common set of value-based behaviors and traits at their firms — traits that are often ignored in the hiring process.

Conclusion
We have often been shocked at the emphasis placed on teaching and skills, and not nearly enough on understanding the behaviors and traits that an organization riches. The most engaged employees are involved because they happen to possess behaviors and characterizes the firm values.

The perceptions that employees and potential employees have about what it is like to work there — is critical to your ability to attract and retain talent, especially in today’s tough economy. Progressively, companies are actively managing their image and reputation as a place to work. Employers have a long way to go in better aligning expectations with the reality of what it’s like to work at their company. A surprisingly high number of employees believe that their companies are not delivering on their employment promises.