There are several myths around MBA. IMM Comics brings to you a creative take on some of the key myths around MBA in India.
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Branding Strategy of Pepsi
Understanding the branding strategy of Pepsi goes beyond the listing of a set of steps which can effectively summarize their strategy. The entire strategy revolves around the company’s response to the changing dynamics of consumer psychology. This article makes an attempt to unscramble the complexities involved in the branding steps undertaken by Pepsi and the impact of the marketing campaigns […]
Who gained Publicity from ‘Anti-Net Neutrality’?
The concern is genuine. Time has taken an unanticipated turn which no one thought in the internet world would. The clash is between Airtel Zero and net neutrality which has become a part of human right, same as air or water. Who would have ever imagined internet would take that precious a space? The story is simple. The platforms like Internet.org and Airtel Zero […]
