There are several myths around MBA. IMM Comics brings to you a creative take on some of the key myths around MBA in India.
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ICC Cricket World Cup Branding Strategy in India
14 teams, 49 one day international matches, 44 days and a whopping $10,225,000 worth of prize money! That is precisely, ICC Cricket world cup 2015 to numbers and economics enthusiasts. What lies beneath is a crafted, careful and comprehensive branding strategy that makes the plinth of the golden edifice of perennial coveting this game builds. It is no more just a game, the World […]
IMM Case Challenge 2: The Retailer’s Dilemma !
“I am not too sure if we can continue with it further in similar way”, said Anand Bakshi to his store manager Vivek. “This is 6th straight month of loss for us from this store”. It was already more than 2.5 hours of their meeting. And yet no conclusion. Vivek left in despair. He knew situation was critical. They had […]
