[The article has been written by Pragya Priyadarshini. She is presently pursuing her MBA in HR from IIM Ranchi.]
You might like reading:
PR set to cannibalize advertising industry?
Keeping aside the matter of advertorials, have you ever found a newspaper article speaking slightly on a positive tone about a brand? Have you ever found a corporate interview on a news channel, where the spokesperson of a firm uses the show as a vehicle to promote his brands? Have you ever thought what marketing communication strategies are used by […]
Keeping Up With the Times to Script a Success Story- Lessons from an Indian Mithai Store
In times when traditional businesses are facing a blitzkrieg of brands, malls and departmental stores many small and traditional Indian businesses are feeling the heat of competition. The Indian mithai store like the kirana store is an intrinsic part of life in rural and urban India. As companies like Cadbury make inroads in to the Indian sweetmeat business […]


























