- Increase in internet accessibility and usage
- Proliferation of smart devices
- They offer an instant messaging chat like experience which is absent in Facebook apps for smart devices (which many a times have significant amount of lag time in messages receipt)
- Most of these instant mobile messaging apps prefer to keep a distance from advertising; dealing with which has become a major bottleneck for subscribers of today
- Almost all of these messaging apps integrate seamlessly with the phonebooks of subscribers, so there is no hassle to add friends
- A similar revolution was observed when Skype changed the way common man used PC for long distance calling just that this time it’s on mobile.
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