Top 5 Marketing blunders from Kendall Jenner to Sony
Marketing, while often celebrated for its triumphs, is not immune to mistakes. Companies, regardless of their size or industry, occasionally find themselves in the midst of marketing blunders that can have lasting consequences. In this article, we’ll explore some notable marketing missteps and the valuable lessons they offer. Pepsi’s Kendall Jenner Ad: In 2017, Pepsi released an advertisement featuring model […]
Complexities in Discounted Cash Flow
Discounted Cash Flow (DCF) analysis stands as a widely employed financial valuation technique, offering insights into the prospective worth of an investment based on future cash flows. Despite its widespread use, the method grapples with several intricacies and critiques. This article aims to delve into the key challenges linked to Discounted Cash Flow analysis. Future Cash Flow Predictions: A pivotal […]
Understanding Ambush Marketing and its implications
In the realm of marketing, where creativity has no bounds, ambush marketing has emerged as a shrewd strategy that challenges the conventional norms of brand promotion. Ambush marketing entails a brand seizing an opportunity presented by a specific event or situation without holding the status of an official sponsor. This unorthodox approach sparks interest and debate within the business community, […]
Why Carlos has Slim Chance of entering Indian Telecom?
A lot of hue and cry has already been made about Carlos Slim’s visit to India about 6 months back and its possible impact by the Indian media. However there can be nothing farther from the truth. Yes, it is true that he met with some of the leading telecom company heads in India, but it may be more in line of […]
XIM, Bhubaneswar accomplishes 100% placements for its 35th Batch
Established in 1987, Xavier Institute of Management, Bhubaneswar is a premium B-school in the country with a rich legacy of grooming leaders of tomorrow. The two-year flagship Business Management program has consistently been ranked as one of the finest business curriculums in the country. Carrying forward its rich legacy of over 35 years of management education, we believe in imparting […]
XLRI Final Placements 2019-21 : Average salary of INR 25+ Lacs
XLRI – Xavier School of Management has successfully achieved 100% placements for the outgoing batch of 2019-21 for its flagship programs: Two-year Postgraduate Diploma in Management – Human Resource Management and the Two-year Postgraduate Diploma in Management-Business Management with all 358 candidates securing offers through the final recruitment process in a record 2 days despite the shadow of the COVID-19 pandemic. The Final Recruitment Process saw participation from 108 recruiters with 370 domestic and international […]