IdeasMakeMarket.com | Sana Shaikh | Mentions https://ideasmakemarket.com/members/sana_shaikh/activity/mentions/ Activity feed mentioning Sana Shaikh. Thu, 04 Jun 2026 15:24:09 +0530 https://buddypress.org/?v= en-US 30 hourly 2 d82087b318f268e31dda3224c0334850 Abhirup replied to the topic What is the true goal of advertising? in the forum Business & Ideas http://sh018.global.temp.domains/~oakpqimy/ideasmakemarket/forums/topic/what-is-the-true-goal-of-advertising/#post-2000 Mon, 15 Dec 2014 20:17:21 +0530

@sana_shaikh I beg to differ slightly. Say advertising a product does not generate sales, is it not adding to the cost of the product and making it less competitive? The primary impact of advertising should be sales and nothing except that … brand building can also happen by delivering a great product.  :unsure:

]]> 0 4aa05f0822fdce54da5ea089e2891da8 Abhirup replied to the topic What is the true goal of advertising? in the forum Business & Ideas http://sh018.global.temp.domains/~oakpqimy/ideasmakemarket/forums/topic/what-is-the-true-goal-of-advertising/#post-1899 Mon, 08 Dec 2014 10:35:23 +0530

@Sana_Shaikh – aren’t newspapers selling the news? In a different way to look at it, can we think that the advertisements are also part of the news?

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