“You got an opportunity to make a dream become a reality - and when you do, you just got to take advantage of it.” -Eric Thomas Working in one of the world’s largest brands, my internship at Amazon India was nothing...

Some advertisements not just promote their products but go that extra mile to inspire. Learn to get up when you fall.. Strive.. You were born to achieve great heights! Though resposible, does this advertisement do justice to the product it endorses? Though...

Advertising that takes up a cause! Women often tend to have issues with how they look! This advertisement does a fantastic job at inspiring confidence. The beauty of a woman, after all, does not lie in her looks. Every girl has a...

“We make a living by what we get but we make a life by what we give.” -Winston Churchill Bhor is the social awakening initiative of the Department of Management Studies, IIT Roorkee. Our department believes in developing a socially responsible...

The coal block allocation scandal, or the Coalgate, as it is popularly known; garnered international media attention when it came to light after the CAG office accused the Government of India of inefficiencies and irregularities in the process of...

“Coming together is a beginning; keeping together is progress; working together is success.” –Henry Ford As students of Business Management, it is immensely important for us to gain an insight into the real world business settings, contemporary business issues and challenges...