How often have we come across great stories? Such a script has been vividly described in this recent advert from Birla Sun Life Insurance. Have a look.

With the advent of products being exaggerated in advertisements and surrogate marketing to remind the customers of products like alcohol and cigarettes, should the philosophy of ethical marketing hold existence?

With the advent of products being exaggerated in advertisements and surrogate marketing to remind the customers of products like alcohol and cigarettes, should the philosophy of ethical marketing hold existence?

With the advent of products being exaggerated in advertisements and surrogate marketing to remind the customers of products like alcohol and cigarettes, should the philosophy of ethical marketing hold existence?

In the wake of Sony pictures hacking, fresh sanctions have been imposed on North Korea by the United States who have held Kim responsible for this incident. What do you think?

In the wake of Sony pictures hacking, fresh sanctions have been imposed on North Korea by the United States who have held Kim responsible for this incident. What do you think?

@Nitish: congrats on your Score.

No, your workex will be beneficial and not a problem. The criteria for different companies is different as are the roles offered. “One size fits all” policy does not apply. Please don’t look at it from a generalised viewpoint. As for the placement data, please refer to the document published in the…Read More

On a different note, most of these millenials have the purchasing power and can be an obvious target for the marketers. It surely depends upon your product offerings but doesn’t it mean that you ignore this hen laying golden eggs. Should a company not having milenials as target audience increase its share of the pie or go ahead in increasing the…Read More

@Akul: You have pretty decent chances for IMI and KJSomaiya. SPJAIN will also look at your extra curriculars other than the scores. FMS call will be tough and narrow chances for new IIMs as they previously had a cutoff in excess of 96%ile.
Have a good explanation for your decline in marks in 12th and graduation.

Hi Balkesh, you have decent chances for SPJAIN, IMT, IMI, XIMB, IIT Roorkee, IIT Kanpur and other b-schools.

Economists state that there is always a tradeoff between growth and inflation. But, how much of inflation can an economy absorb to fuel its growth?

Many marketers today believe that for any business to succeed, your strategy to target millenials should be effective. Is it true or just over hyped?

Many marketers today believe that for any business to succeed, your strategy to target millenials should be effective. Is it true or just over hyped?

Advertising is a one way communication which has several objectives such as: awareness and knowledge of the product, it’s differentiation from other competitors and should show reasons for conviction in the minds of customers. Although it targets audience at different levels as per the product life cycle, it indirectly facilitates sales.