Greetings from IlluminatiX, the Media & PR Cell XIMB!
It gives us immense pleasure to present the first edition of the quarterly XIMB/XUB Newsletter – Aegis. The Newsletter is aimed at covering the various events that take place at our B-school as well as the student, faculty and Alumni achievements.
Download the newsletter Tags: Aegis ximb XUBYou might like reading:
The fight over FREE: Is Internet the greatest danger?
You must be knowing the story of time, space and the laws of physics. The entities of time and space were there before humans arrived. We tried to make sense of this time and space and discovered the rules that govern them and named them as the laws of physics. It is simple as things just happen according to these […]
How does discount strategy work in hyper competitive markets?
In a hyper competitive market where the basic feature of almost all the products is the same, the focus inevitably shifts to price. Price is an important vehicle for capturing customers from the rival product’s consumer base. It also becomes an important source for penetration of new segments. A consistent and sustained marketing on price inevitably generates expressions from consumers […]
Great read !