The Davids that fell…       A tale of Indian e-commerce shutdowns and M&As “Am I a dog that you come at me with sticks? Come here and I’ll give your flesh to the birds and the wild animals”- This may very well be what the Indian e-commerce Goliaths have been doing to the puny Davids that come their […]

 Little had the controversy behind Deepika Padukone’s alleged ‘cleavage’ settled when she has again stormed the columns with her video that is doing more than its fair share of rounds with the name: Deepika Padukone – “My Choice”, directed by Homi Adajania, who has formerly directed films like Finding Fanny (rings a bell ?) and Cocktail. Although it is just another […]

“It did what all ads are supposed to do: create an anxiety relievable by purchase.” ― David Foster Wallace What is the true goal of advertising is a debatable topic. But the right one can surely work wonders for the brand. Let’s look at some of the greatest and most creative ads from around the world that ooze with charisma […]

“Let us pick up our books and pencils. They are our most powerful weapons” Captivated by the first line of this soon to follow 1868 words article? No? What if it is mentioned here that it is a quote from Malala Yousafzai, the youngest-ever Nobel Prize recipient? Suddenly there is an extra charm, a profound meaning, a deep sense of philosophical weltanschauung added to […]

“If you owe your bank a hundred pounds, you have a problem. But if you owe a million, it has.”                                                                                 […]