This sort of issue is not limited to MTS, many of its peer companies does the same thing. I was living in Indore earlier, where I had a terrible experience with BSNL, and Airtel proved to be a Messiaah, by providing some unmatched quality of service. And now when I got shifted to Bangalore, my first choice was Airtel, undoubtedly. But that trust on Airtel was short lived as they failed to provide the required service and also has not given me, the caution money back even after 4 months have passed by. So it’s not just a matter of one company, it’s the employees, who provides services at different places amd that builds positive image and reputation.
Obviously YES, its a right path to follow, given the fact that it is presented in a right manner. For example- Kurkure, it has a very simple campaign which deals more about the taste of the product and it’s size. Where as products like Axe, some fairness creams, etc, fall in to the unethical category, where the product’s actual benefits has no resemblance with its marketing campaign. So that is a pure form of fooling the customers and promoting unethical way of marketing.
