Shift in consumer preference: Generic versus Name Brands

In recent years, there has been a shift in consumer preference of the grocery products and such an emerging market is Australia.Australia has one of the most concentrated grocery sectors in the world with total revenue of $92.7 billion in 2013 and projected CAGR (Compounded Annual Growth Rate) of 3.8% for the period 2013-2018. [bctt tweet=”Australia grocery sectors total revenue […]

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Analysis of Anti Ageing Industry in UAE

Skin care industry has been evolving from ancient times. Earlier women used to use Castor oil, rose water etc. for their skin. With the change in era and developments this industry flourished in all parts of the world. Earlier skin care was just limited to face but now they are meant to be applied to face, eye area and cosmetics are […]

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Do you know about Planogram?

Have you ever wondered that how companies decide where products should be placed in retail stores or outlets? Or how companies can increase visual appeal of their stores or products to satisfy customers’ needs or attract new set of customers! It was always posed as a big question that either product is important or its placement in the stores which […]

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Coffee Industry and Starbucks

Coffee was the second most traded commodity after oil. They were basically two types of coffee: basic and specialty coffee. Specialty coffee was the highest grade coffee available. In the 1960s and 1970s per person consumption of coffee was 2-3 cups which declined to 1.7 cups per person in 1996 in United States. Before the advent of Starbucks, coffee was […]

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Analyzing ‘Organic Foods and Café’ as a Brand

How was the Brand built? Organic Foods and Café was founded by Nils El Accad in Dubai,UAE. The story begins when his mother gets ill with cancer and then shifted to organic and wholegrain foods which helped her a lot. Later Nils also was being poisoned by the food he ate (non organic) and doctors were unable to cure him. Later homeopath discovered it […]

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