Since the aim of the company is to create a social network and compete with the likes of Facebook and Twitter. As a marketing head of the company, I would like to suggest a few points:-
1) Organizing Customer Survey:- First of all knowing our customers is very important for us. We can ask them various questions like how much time they spend on facebook/twitter? What do you want from a social media platform? Age? etc. We can also collect their emails. and once our platform is ready then we can send personalized emails to join our platform.
2) Organizing Various Events:- We can organize special events in various cities regarding our one of a kind smart band and provide a hand on experience to our guest. We can also inform them about our new social network platform.
3) Viral Marketing Campaign:- Once our platform is ready for launch then we can do a viral advertising campaign through television, internet, hoardings across various cities.
4) Organizing Giveaways and Referral Campaigns:- Company can also organize online giveaways/ contests for highly active users and reward the users who successfully invite their friends.
5) Collaborating with influencers with a lot of following on other social media platforms by inviting them to use and promote our platform.
