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AbhirupOffline

  • NMIMS Mumbai
  • Mumbai

AI’s Influence on Financial Services

Artificial Intelligence (AI) is reshaping industries worldwide, and finance stands at the forefront of this transformation. From algorithmic trading to risk assessment and customer experience, AI is revolutionizing traditional financial services, presenting new avenues for efficiency, precision, and innovation. This article explores the profound impact of AI on finance and how it’s fundamentally changing the landscape of money management, investment […]

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Top 5 Marketing blunders from Kendall Jenner to Sony

Marketing, while often celebrated for its triumphs, is not immune to mistakes. Companies, regardless of their size or industry, occasionally find themselves in the midst of marketing blunders that can have lasting consequences. In this article, we’ll explore some notable marketing missteps and the valuable lessons they offer. Pepsi’s Kendall Jenner Ad: In 2017, Pepsi released an advertisement featuring model […]

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Complexities in Discounted Cash Flow

Discounted Cash Flow (DCF) analysis stands as a widely employed financial valuation technique, offering insights into the prospective worth of an investment based on future cash flows. Despite its widespread use, the method grapples with several intricacies and critiques. This article aims to delve into the key challenges linked to Discounted Cash Flow analysis. Future Cash Flow Predictions: A pivotal […]

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Understanding Ambush Marketing and its implications

In the realm of marketing, where creativity has no bounds, ambush marketing has emerged as a shrewd strategy that challenges the conventional norms of brand promotion. Ambush marketing entails a brand seizing an opportunity presented by a specific event or situation without holding the status of an official sponsor. This unorthodox approach sparks interest and debate within the business community, […]

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Inflation Linked or Floating rate bonds – which one should you buy?

Bonds or Fixed income securities are the largest asset class in terms of investment value (if we do not consider real estate). Bonds are an extremely useful financial instrument if one needs to maintain a periodical cash flow or match the liabilities. For example, if we consider you have to meet periodical cash outflows, the same can be managed by […]

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