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With the advent of products being exaggerated in advertisements and surrogate marketing to remind the customers of products like alcohol and cigarettes, should the philosophy of ethical marketing hold existence?
Just a counter thought, is marketing itself ethical? I mean if the product is good and serves a need do we need marketing? And if it isn’t , is marketing itself of any use or ethical? :wacko:
It is one thing to have a good product and to let others know that you have it is another. Marketing thus is justified in trying to fulfill the need it was designed for. I don’t think there is anything unethical in marketing as long as it leads to any sort of direct damage to anyone.
When a company launches a product it needs marketing otherwise it is not always possible for the users to come to know of the new products so no matter how good the product is if the customers are not aware of then it is bound to fail hence marketing is essential. Next the question arises is of ethical marketing,as far as business is concerned ethics takes a fundamental chapter of it.So keeping it aside is not a wise way of marketing a product.If the product is good and serves the need then simple ethical marketing can serve the purpose and there remains no need of exaggerating a product in advertisements as the product will get advertised to its fullest by the customers itself.To hide a false we need to tell ten other falses likewise if the product is not ethical then only one is bound to take up unethical means to market it otherwise not.
When a company launches a product it needs marketing otherwise it is not always possible for the users to come to know of the new products so no matter how good the product is if the customers are not aware of then it is bound to fail hence marketing is essential.
What about word of mouth marketing- what if a company refuses to use paid form of advertising? Isn’t it similar to just focusing on the product and letting the rest happen?
Yes of coarse mouth marketing plays a crucial role but in order to have those mouths one needs to spend some money in advertising the product first. If a new product is not at all advertised then how will people know of it?
Well, every product out there has some positives & negatives attached to it in some way or the other. The job of the marketer is to find the positives and portray them to the consumers. It is the duty of the consumer to determine the authenticity of that and decide on the quality of the product before consuming it. Nobody is forcing us to buy anything. Thus, the question of ethical marketing does not arises in this scenario. Yes, while marketing, if someone gives false information, that may be termed as unethical, but, hiding the negatives should not be considered as unethical. 🙂
We often come across ad by perfume manufacturer that perfume products help man in instantly attracting women.But Is it happen in real? Obvious No. So ,Can we call this as ethical marketing as they are cheating customer to buy product ?
Even , I heard case where one guy had to go to a lot of mental suffering and public humiliation due to the lack of Axe (perfume) effect and he asked compensation for purchasing product.
Obviously YES, its a right path to follow, given the fact that it is presented in a right manner. For example- Kurkure, it has a very simple campaign which deals more about the taste of the product and it’s size. Where as products like Axe, some fairness creams, etc, fall in to the unethical category, where the product’s actual benefits has no resemblance with its marketing campaign. So that is a pure form of fooling the customers and promoting unethical way of marketing.
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