How to protect IPR in the age of e-commerce?

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This topic contains 0 replies, has 1 voice, and was last updated by  Abhirup Bhattacharya 2 years, 8 months ago.

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     Abhirup Bhattacharya 
    Keymaster

    As it has become easy to sell online, so has it become easy for others to copy designs and sell counterfeit products online. Consider the case of Shree Meena Sarees which has filed lawsuit on all leading E-commerce portals recently for selling copied designs at cheaper rates. How can companies protect themselves from such events ?

    Founder , Ideasmakemarket.com
    MBA Finance, NMIMS, Mumbai 2011-13

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