You might like reading:
Next is what, Samsung ?
“Innovate or perish” goes the old adage. Every business has to follow this or face extinction. This is more prevalent to firms fighting it out in the technology landscape – be it Information Technology, smartphone manufacturers, firms with digital solutions, alternate mode of payments etc. These are the firms who have to be alert to market conditions every now and […]
The evolution of Marketing- Rise of digital age
A lot has changed over the last century of marketing. It exists everywhere we look at and we may not even recognize it most of the time. Let’s try to figure it out. Philip Kotler defined marketing as ‘satisfying needs and wants through an exchange process’. Marketing is the way companies interact with consumers to create relationships that are beneficial to […]