AI’s Influence on Financial Services
Artificial Intelligence (AI) is reshaping industries worldwide, and finance stands at the forefront of this transformation. From algorithmic trading to risk assessment and customer experience, AI is revolutionizing traditional financial services, presenting new avenues for efficiency, precision, and innovation. This article explores the profound impact of AI on finance and how it’s fundamentally changing the landscape of money management, investment […]
Top 5 Marketing blunders from Kendall Jenner to Sony
Marketing, while often celebrated for its triumphs, is not immune to mistakes. Companies, regardless of their size or industry, occasionally find themselves in the midst of marketing blunders that can have lasting consequences. In this article, we’ll explore some notable marketing missteps and the valuable lessons they offer. Pepsi’s Kendall Jenner Ad: In 2017, Pepsi released an advertisement featuring model […]
Complexities in Discounted Cash Flow
Discounted Cash Flow (DCF) analysis stands as a widely employed financial valuation technique, offering insights into the prospective worth of an investment based on future cash flows. Despite its widespread use, the method grapples with several intricacies and critiques. This article aims to delve into the key challenges linked to Discounted Cash Flow analysis. Future Cash Flow Predictions: A pivotal […]
Marketing to the Bottom of the Pyramid
The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no access to global markets and thus, have to pay more for goods and services. Big companies don’t see them as viable markets. In fact, this group represents the biggest market opportunity in the world if companies can offer affordable products and […]
The Expectation Glass Ceiling and the Perception shift !
Most of us believe expectation level of the customer must be met in order to sell. But as the market competition is increasing, similar products are flooding the market, it is not just enough to meet the expectations. The Luxury and durable market are already under the pressure to go beyond the expectations, but why? Basically a conventional market […]
Do NGOs have relevance or are mere corporate puppets?
“I love a challenge and saving the Planet seems like a good one.” – Paul Stamets A proper definition of an NGO or non-governmental organization (NGO)/ non-profit organization (NPO) is a legally constituted organization created by legal people that operates independently from any government. This term originated from the United Nations (UN) and is used to denote to organizations that do not […]
