How often have we come across great stories? Such a script has been vividly described in this recent advert from Birla Sun Life Insurance. Have a look.
Tags: ads birla sunlife
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How to Use Traditional & Folk Art to Make Indian Rural Consumers Sit Up & Take Notice
Engaging customer interest in the rural market also involves appealing to them through media that they can easily identify and associate with. India has a veritable treasure trove of traditional art forms that can be used to advertise products and services in the rural market while giving the advertising campaign a desi touch. The best part about using folk art and […]
Sales vs Product – Which is more important ?
Which is more important – building the perfect product or sales ? This question is faced not just by product managers but also by entrepreneurs. It is very similar to a chicken and egg theory – which one came first. If there is no product, what will you sell and if there is a good product but no takers how […]
