Snapdeal has made a really smart move by bringing in Aamir Khan for its Dil ki Deal campaign. The choice of the celebrity for this campaign seems to be spot on, considering Mr. Khan is widely respected and does not endorse too many brands. Snapdeal has also displayed considerable business acumen by adopting a wait and watch approach with respect to net neutrality and making a string of acquisitions to build the largest mobile commerce platform in India.
One essence of this AD is Snapdeal’s attempts to make any deal synonymous with the company.
The campaign has been conceptualized by Leo Burnett. It marks a transition from Snapdeal’s earlier campaigns focused on the value a consumer derives by shopping on the platform to building an emotional connect with the customers. Perhaps, this campaign will help Snapdeal recover some of the lost ground to Flipkart.
Tags: dilkideal retail snapdealYou might like reading:
BRICS Bank: Road to Growth and Development
“Inclusive Growth and Sustainable Development” has led to the foundation of BRICS, a collaboration of five major emerging economies of the World viz. Brazil, Russia, India, China and South Africa. These are the developing, fastest growing newly industrialised countries with a combined effort of 20 percent World GDP and about 3 billion population. In order to nurture the financials & […]
IIM Bodh Gaya Celebrated World Entrepreneurs Day 2021
The Envision Cell- Entrepreneurship and Industry Relations Cell of IIM Bodh Gaya successfully conducted the second edition of “Entrepreneurial Talk Series.” The event was held on the 21st of August, 2021, on the occasion of “World Entrepreneurs Day.” Prominent industry leaders shared their impactful thoughts. The speakers for the day were Mr. Sudarshan Motwani, CEO & Founder, BookMyForex; Mr. Manish […]