Greetings from IlluminatiX, the Media & PR Cell XIMB!

It gives us immense pleasure to present the first edition of the quarterly XIMB/XUB Newsletter – Aegis. The Newsletter is aimed at covering the various events that take place at our B-school as well as the student, faculty and Alumni achievements.

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Business Article Writing Challenge – Are you ready for it?

About IdeasMakeMarket.com This blog was started in December 2010 by Abhirup Bhattacharya, an alumnus from NMIMS Mumbai, to serve as a platform for young bright minds in the world of business. It is one of the most widely read blogs by working professionals and B-school students in India. Some of the articles have also been referenced by consulting firms like PwC and business magazines […]

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Marketing Strategy of Kinley- Connecting with customers through Trust

Water is the basic necessity of human beings and the increasing health awareness and scarcity has led to the development of mineral water industry in India. In 1999, the total annual bottled water consumption in the country was 1.5 billion litres and the market was growing at compound annual growth rate (CAGR) of 25%. Coca-Cola entered this market with its […]

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Abhirup

Great read !

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