Ram Prasad , TEDxNMIMSBangalore 2014

We want to improve our decisions & influence others decisions.

We have been fed a version that we are rational, logical beings and in control of our decisions. What if this sin’t fully true? We have a better chance of solving complex behavioural challenges if we understand what really drives our behaviour.

Ram Prasad is a co-founder of Final Mile Consulting, a consulting company founded on the precepts of Behavioural Sciences & Design.

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