Daniel Oxenhandler is the Creative Coordinator of Construkt Festival – where he explores learning and creativity across disciplines – design, arts, music, technology, social entrepreneurship, culinary arts, and more.

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15 Awesome Ads that you must see

“It did what all ads are supposed to do: create an anxiety relievable by purchase.” ― David Foster Wallace What is the true goal of advertising is a debatable topic. But the right one can surely work wonders for the brand. Let’s look at some of the greatest and most creative ads from around the world that ooze with charisma […]

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The Expectation Glass Ceiling and the Perception shift !

Most of us believe expectation level of the customer must be met in order to sell. But as the market competition is increasing, similar products are flooding the market, it is not just enough to meet the expectations. The Luxury and durable market are already under the pressure to go beyond the expectations, but why?   Basically a conventional market […]

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