The Power of 4 Women Entrepreneurs : Arnima 3D

We bring to you the story of four young female entrepreneurs behind Arnima 3D. Let’s hear from them !

Q1. Firstly, a very warm welcome from team. Tell us something about your background.

We feel great pleasure in giving our brief introduction to you. We are a young team of 3d visualizers highly qualified who believe in giving the best of our efforts to our work and satisfy our customer to the highest level. We specialize in providing high quality 3D Architectural visualization services to professional architects/Schools/Builders and developers , provide website design and development and logo design.

Our services include 3D product modeling and animation, 3D architectural visualization, 3D walk through, 3D floor plan and 3D landscape walk-through for a diverse clientele nationwide at reasonable prices. You can visit our facebook page for latest work completed.

Our team profile is as follows:

Ms Sonali Deshpande

She joined 3D Arnima in 2011. Before joining the company she has worked as Consultant in Mindscape IT , Dubai . Also worked on Web –based Online Strategic Headcount Management System . She received her degree in computer science engineering from University of Amaravati. She has completed Advanced Diploma in 3D max from Bangalore.

Ms Aparna Patankar

She joined 3d Arnima in 2011.Before joining the company she has worked in banking sector. She worked in HDFC bank, Mumbai under Risk Management Department. She worked in Saraswat Bank, Bangalore in operations. She received her bachelor’s degree in Chemistry from University of Mumbai also completed Advanced Diploma in 3d Max from Bangalore.

Ms Deepa Gokakkar

She joined 3D Arnima in 2011. She worked as a Developer and QA in Genus Software (Cupertino, USA) and Bridge Information System in Palo Alto, USA. She has more than 4 yrs of experience in Requirements Analysis, Design, Development and implementation in the areas of e-Commerce, Applications using the Client/Server technologies.  . She received her degree in Electronics engineering from Shivaji University Kolhapur also completed Advanced Diploma in 3D max from Bangalore.

Ms Manisha Rode

She joined 3D Arnima in 2011. Before joining the company. She has worked as a software engineer in AWP Ltd (Nottingham, UK) She worked in IT Development and support field to handle various project for designing and testing. Also serviced Analyst programmer Analytical Design & Testing in as Lectrotek Systems Pvt. Ltd. She received her degree in Electronics engineering from Shivaji University Kolhapur also completed Advanced Diploma in 3D max from Bangalore.

Q2. It is not often that we come across a team of women entrepreneurs working together. What do you feel is the magic that works for you?

Building something with a small team is the beauty of a start-up. Belief and trust. Positive focus along with encouragement. Inner strength and confidence.

Q3. Your team has very diverse backgrounds ranging from Chemistry to Electronics. What made you all to jump into business and not take up a conventional job?

We all had some creative minds and wanted it to come out of us. We decided to learn Animation. Further decided to run a business. All of us have worked in esteemed organisations but due to unavoidable circumstances had to quit. So when we all met we thought that we can start up with a small business and manage both career and house at the same time.


Q4. Tell us something about the business model and your target clientele

We are a total digital services company covering all aspects of business well equipped to provide the best quality services at low cost thus providing significantly higher value than most other providers. At Arnima, it’s all about working with and meeting our clients’ needs. We partner with clients to create unique digital solutions that deliver results. Target clientele such as Builders & Developers, Architects, Civil Engineers and product advertisement sector etc. Our goal is to ensure that we always build win-win relationships and long-term partnerships.

Q5. What are the challenges that you have faced while setting up your business? Any mistakes you have made in this journey?

Starting a business is a big achievement for new entrepreneurs like us, but maintaining one is the larger challenge. These include things like hiring the right people, building a brand and so on.Some of the biggest challenges are:

Client Dependence

For many small businesses, having a client willing to pay on time for a product or service is a godsend.

Money Management

Money management becomes more important when cash is flowing into the business and to the owner.

Balancing Quality and Growth

Every challenge in business represents another opportunity to compete.

Q6. If you are to list down three things that an entrepreneur should keep in mind, what would that be?

  1. Write a business plan and a vision for taking your dreams all the way to the finish line
  2. Do the math – financial analysis, realistic revenue projection & costing
  3. Network, research online about your idea, Due diligence, visit conferences in your  industry, talk to experts and search for mentors

Q7. How have you funded your venture so far ?

Promoter funding with our own savings

Q8. Work-life balance is an important aspect of any professional’s life. Being a startup, must be putting additional pressure on you to maintain this balance. How do you manage it?

Running a business requires a great amount of work and being a startup entrepreneur mean your work hours differ to that nine-to-five job.Getting work-life balance is challenge for women who are also raising the family. But with setting priority of the task and organizing our responsibility we can maintain the balance and achieve the goal.

Q9. What would be your advice to young MBAs in the making?

Advice to young MBAs

  1. Be very focused on your aspirations / goals
  2. Have a short term and long term development plan both personally / professionally
  3. Work Hard; Play Hard
  4. Be socially responsible

Character is the real foundation of all worthwhile success. So build character


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