The answer without an iota of doubt was a resounding ‘YES’! And while every organization is striving to be an employer of choice, it is important to be aware that every ‘moment of truth’ can be a pitch for claiming a spot in the ranks of being an employer of choice. Wikipedia defines employer brand in the most simplest of ways: Organization’s reputation as an employer. However, do awards and external surveys solely help build this reputation? NO! Surely these aspects influence external perception and image of the organization, but I strongly profess that an organization is only as good as how the employees (both prospective and current) experience it in real time!
Yes, it is these things that really matter and in the following paragraphs, I am going to share some tips that can be starting points and can get you to think about how HR can play a huge part in influencing employees to believe that the organization is concerned, forthcoming, transparent and respectful.
A traumatizing interviewee-employer saga: ‘The position is on hold’
A road less travelled: ‘I will get back to you on this’
Passing the buck: ‘What can I do? It was not in my hands’
Looking back and moving forward: ‘This is a current standard of doing things’
Assumptions can be injurious to health: ‘We have done this because we thought this was what you wanted’
Context is the key: ‘This is something world class companies are doing’