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Is advertising the key in low involvement segments?
In a highly competitive and low involvement segment, major players achieved success through innovative advertisements which captured the customers’ mind share. Over the years, promotions, product design, packaging and other Point of Purchase plans helped large players survive in this segment but the key factor which makes any player unique in the market is its “Brand Image.” It is an […]
Toughness works if disciplined
Now-a-days, I see people advocating diplomacy to keep good relations with all and manage problems better of business and life. I am not able to subscribe to the idea. In my view, diplomacy is another name for falsehood, designed by liars and cheats to serve their vested interests. Thus, it is indiscipline and promoted by those having no regard to […]