Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term,...
Not so long ago, MINI asked itself two important questions: -Who Are Our Customers? -And What Are We To...
Circa 2002: The Indian telecommunications sector “rings” in its infancy. Bristling with immense potential in the endeavour to cater...
“I am not too sure if we can continue with it further in similar way”, said Anand Bakshi to...
It is impossible these days to open a newspaper or browse through a news website without reading about business...
With RBI announcing the second quarter of its monitory policy , Raghuram Rajan and co. took the measures to...
“I think all great innovations are built on rejections” – Louise Berliawsky Nevelson. Innovation is the mother of all...
Nineteenth century ideas of employment relations find themselves ill-equipped, outmoded and counter-productive when applied to a liberal and knowledge-centric...