In the modern era of retailing, when every street side retailer is providing the same goods and services at almost the same price, there is nothing to choose from. Multi brand retailers are trying very hard to pull the customers to their own store by offering discounts and other benefits but it hardly makes any difference because if on 1st January a supermarket is providing me some benefits then on 2nd January all the other supermarkets in the town will be providing me the same benefits. So, at the end of the day the companies didn’t find these new schemes any useful and they dig little further.
|Different customer loyality cards (airlines, car rental companies, hotels etc.)(Photo credit: Wikipedia)|