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Analysis of Aviation sector
Overview The Indian Aviation industry is the 9th largest civil aviation market in the world and is ranked 4th globally in domestic passenger volumes. The industry handles about 2.5 billion passengers annually and has about 87 different airlines flying to & from India. Some facts and figures with respect to the aviation industry:- Total Passenger Traffic in FY12 – […]
Co Branding: Effective or a damp squib ?
The other day, as I went in to buy a new watch at Shopper’s Stop, I was a bit overwhelmed by the sheer number of advertising gimmicks being employed by the companies. At the purchase counter, I was greeted by a First Citizen Card Membership, which made me eligible for discounts for a whole lot of other brands like Barista, […]