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How to manage onboarding of CXOs?
Induction and Onboarding How much significant is the first impression Companies spend a huge amount of time in selecting the key executives. At the top end, this can include assessment centers, a battery of psychometrics and myriad format interviews. Finally, they get their man/woman – the ‘perfect fit for the job’. So far, so good. What happens next i.e. what […]
If a woman buys, will men also prefer the same product ?
We may say that each household today has a woman CPO (Chief Purchasing Officer) who influences almost all the purchase decisions of the family. Now this decision range is not only confined to the female specific products like beauty creams, kitchen appliances etc. ,but also to other product and services which the family consumes. This makes women the most important […]