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Brand Story- “Happily ever after”? Not always !
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos Just the name and you can picture the whole scene. That’s what a brand does for you. A brand can stand in a crowd and be assured that people will coming looking for it- People had […]
Creating territories: Increasing Market Share by enabling virtual monopoly
In the world of cut-throat competition, it has now become imperative for companies to focus on creating territories for themselves. Most of the firms are just busy analyzing sales figures and revenues while ignoring the segment on analyzing territories- Let’s find out what it exactly implies. Territory in business domain implies creating unchallenged market share- a segment of the […]