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Amul- The Traits of India
In a world where marketing is all about communicating the essence of the product and making sure its ostentatiousness makes its presence felt, we’ve had more than 50 years of an indigenous corporation using sardonicism, partial imprecation and a tinge of critique to reflect what transcends beyond the product it markets – our lives. With an astonishing inerrancy, Amul has […]
Taking off in the MBA flight
In the beginning of the movie Batman Begins, when Bruce Wayne finally scales the mountain and reaches Ra’s al Ghul, he is huffing and panting. Ra’s: Are you ready to begin? Bruce: I… I can barely stand. And then he gets kicked to the ground. A couple of more blows later, Bruce finally starts to defend himself, puts up a […]