If we tend to focus on the Kid’s market in India, there are certain interesting things that come out:...
An effective brand can give you the edge in increasingly competitive markets. It is derived from who you are,...
Our MBA guy was having a horrible time- but this time he is determined to teach his boss a...
In the world of cut-throat competition, it has now become imperative for companies to focus on creating territories for...
Not all Dental Practices are created equal and not all provide the same services. When most people think of...
I remember reading the book by Philip Kotler while pursuing my management degree which explained marketing strategies for market...
Engaging customer interest in the rural market also involves appealing to them through media that they can easily identify and associate...
Cricket is definitely the most lucrative of markets for sponsors in India: anything related to cricket sells! There are...
Branding has been around us for a long time: Branding the companies,branding the products ,personal branding (living brands like...
I had read an amazing article about creating blue oceans.While the drive for cost cutting is in the air...
Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations...
Enterprise resource planning (ERP) system had evolved over the period of last two decades. By ERP, I meant a system...