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Ambush Marketing – Most Contemporary Innovative Strategy
Can any event match the huge market offered by FIFA for sponsorships! This FIFA 2010 was no different but this time something very unique happened in the field of advertising and marketing campaigns. Before beginning let me ask you a question that who were the title sponsors of FIFA 2010. If you answer Nike and Pepsi then you are tricked […]
The Rise of Social Banking: An amazing experience with Jifi !
The history of early banking dates back to around 2000 BC in Babylon when merchant bankers used to issue credit to traders selling goods in other cities. The beginning of modern banking can be traced to 14th Century during the Renaissance period. I do not think anyone would have imagined in those days that in future one will have automated […]