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From Kolaveri to Dancing Matt: The power of Viral marketing
The latest craze on the social networking sites, is this song from Tamil film star Dhanush called’ Why this Kolaveri Di’. The song has more than 1.5 million downloads and is a rage all across the globe from Bhangra parties in Birmingham to Andhra get-togethers in New Jersey. Not to forget in my own home town of Delhi, the song […]
China: An opportunity or threat to emerging markets
United States President Barack Obama’s chief economic advisor Lawrence H. Summers, had earlier mentioned that the growth model of India was people-centric known as ‘Mumbai Consensus’ and that of China was export oriented known as ‘Beijing consensus’. (On the lines of how specific economic policies promoted by IMF and World Bank were described as Washington Consensus). The average GDP growth […]
